Heraeus Kulzer said that its Venus White brand will continue to be the official Whitening Challenge Fundraising partner of the Give Back A Smile (GBAS) program for another two years.
The company made the announcement at the American Academy of Cosmetic Dentistry (AACD) annual meeting in Orlando, FL.
GBAS was founded by the AACD's Charitable Foundation in 1999 to restore the damaged smiles of adult survivors of intimate partner violence. More than 1,400 domestic abuse survivors have had their smiles restored by AACD dentists, laboratory technicians, and dental professionals over the past 15 years.
"We are very proud to be sponsoring this crucial cause for the third straight year," said Christopher Holden, president of Heraeus Kulzer North America, in a press release. "We salute the impressive talents and generosity of the AACD dentists, laboratory technicians, and everyone else involved with this wonderful program."