Aspen Dental will be the primary sponsor of a Rusty Wallace Racing (RWR) car at the upcoming NASCAR race this month in Homestead, FL.
The company will sponsor RWR's No. 62 car in the November 20 race, with Brendan Gaughan behind the wheel. As part of the agreement, Aspen Dental will feature team owner Rusty Wallace in upcoming television and print advertising.
"Rusty Wallace is a legend in the sport, and his smile is familiar to millions of racing fans," said Mary Boysman, vice president of brand marketing and advertising at Aspen Dental Management, in a press release. "Just as RWR brings smiles to the faces of NASCAR fans, doctors and staff at Aspen Dental help their patients find their smiles every day, so we're thrilled to join the RWR family and feature Rusty in our advertising."
"I believe that the quality, affordable dental care and dentures that Aspen Dental offices provide will resonate with our fans," Wallace stated in the release. "We're excited to have Aspen Dental as a sponsor and look forward to giving one lucky fan a really good reason to smile."
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