Banner Specification -- Inline banners

Front-page and community inline banner ads
Front-page inline ads and digital community inline ads are intermixed with stories. They should be more informational and text-based, with minimal or no graphics. Graphics may not be animated. A typical graphic would be a company logo or product image. To distinguish inline ads from regular DrBicuspid content, a soft "ADVERTISEMENT" tag will be placed above the advertisement.

Suggestions for successful inline ads
Consider your intent in placing an inline ad and the appearance of the section surrounding the placement of your ad. Inline ads appear in between the regular content (primarily news articles) section in the center column area of the page. Viewers browsing through the section of the site are often looking for industry news and information. Items that appear newsy and informative, though they might seem to have less "pizzazz" than a traditional banner ad, may draw the attention of these viewers.

The inline ad will be formatted in the same style as other DrBicuspid articles. Using the DrBicuspid stylesheet, you can expect the ad to display approximately 6 lines of text, or 350 characters (including spaces). See the image below for inline ad positioning.

Inline Templates
We have provided two sample templates below which closely resemble DrBicuspid headlines. Feel free to use the templates for your own inline, editing the parts marked in bold. If you need more or less space for characters, edit the font-size and line-height as necessary.

Sample 1, Inline with graphic
Inline with graphic
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Sample 1 Template, Inline with graphic
To create your own inline with a graphic, copy and paste the following HTML code into your own html file, and edit the parts marked in bold:
















Inline with graphic




Replace the image on the left with your 70x70 static image. Maximum width for this ad position is 450 pixels, or approximately 250 characters.





Sample 2, Inline with text only
Inline with text only
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
Sample 2 Template, Inline with text only
To create your own inline with text only, copy and paste the following HTML code into your own html file, and edit the parts marked in bold:
















Inline with text only



Maximum width for this ad position is 450 pixels, or approximately 350 characters.





Inline banner positioning


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