Dos and don'ts for practice marketing: Promoting your practice

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Internal marketing is key to helping dentists increase patient referrals and grow their practices. The right strategies will help you retain current patients, gain new patients through referrals, and generate greater profitability over the lifetime of your practice.

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Implement multiple strategies. For internal marketing to be effective, Levin Group recommends that practices set a target of implementing 15 ongoing strategies. With multiple strategies operating simultaneously, you have the best opportunities for maximizing referrals from current patients.

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Don't ignore your customer service. Internal marketing depends on exceptional customer service. When patients are amazed by the level of attention and care received at the practice, they readily talk up your practice and refer their friends and family. The stronger your customer service, the more effective your internal marketing.

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