Helaine Smith, DMD, MBA[email protected]HomeBlame the dentist or the victim?In her latest The Mouth Physician column, Dr. Helaine Smith discusses recent sensationalist news promos that made it seem as if all dental healthcare professionals are crooks.October 2, 2008PeriodonticsLet's be more than just tooth plumbersDr. Helaine Smith shares her thoughts and views on the many interesting topics that dentists encounter while practicing modern dentistry in her new Second Opinion column, The Mouth Physician.September 30, 2008HomeLearn Web marketingWhen I attend dental conferences, much of the talk is on social media and online marketing. Many of my dental colleagues are just waking up to the power of marketing yourself on the Web. Over two and half years ago, I read an article about search engine optimization (SEO). I knew nothing about SEO, but I did know I wasn't getting the traffic I knew I could get. So I hired an SEO marketing specialist and in the past two years have ended up developing YouTube videos, redesigning my Web site, starting an e-newsletter, and writing articles plus another e-book, which is in progress.September 28, 2008Previous PagePage 5 of 5Top StoriesLegal IssuesU.S. charges reveal massive dental practice embezzlementAn Illinois woman faces federal charges stemming from a staggering theft from her former employer.Regulatory UpdatesHow buprenorphine law changes may affect dentistryScope of PracticeADHA adopts policies affecting scope of practice, licensure, moreLegal IssuesFake dental assistant accused of disfiguring woman arrested againSponsor ContentEscape the PPO Trap: Take Back Control of Your Practice