Helaine Smith, DMD, MBA[email protected]HomeBlame the dentist or the victim?In her latest The Mouth Physician column, Dr. Helaine Smith discusses recent sensationalist news promos that made it seem as if all dental healthcare professionals are crooks.October 2, 2008PeriodonticsLet's be more than just tooth plumbersDr. Helaine Smith shares her thoughts and views on the many interesting topics that dentists encounter while practicing modern dentistry in her new Second Opinion column, The Mouth Physician.September 30, 2008HomeLearn Web marketingWhen I attend dental conferences, much of the talk is on social media and online marketing. Many of my dental colleagues are just waking up to the power of marketing yourself on the Web. Over two and half years ago, I read an article about search engine optimization (SEO). I knew nothing about SEO, but I did know I wasn't getting the traffic I knew I could get. So I hired an SEO marketing specialist and in the past two years have ended up developing YouTube videos, redesigning my Web site, starting an e-newsletter, and writing articles plus another e-book, which is in progress.September 28, 2008Previous PagePage 5 of 5Top StoriesLegal IssuesDentist sentenced to 2 decades of hard laborA dentist who pleaded guilty to attacking and strangling a woman until she lost consciousness has been sentenced.Oral-Systemic LinkGum disease may be linked to serious eye conditionHygiene ToolsBrush and add 1 more thing: A simple dental home care approach that sticksLegal IssuesCornstalks, city fines lead dentist to lose Halloween spiritPediatricsWhat 1 hour of screen time may mean for a toddler's teeth