Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Gavel Scale Lawsuit Westock
Legal Issues
Trial for dentist accused of covering up murder may be delayed
Prosecutors want to postpone the trial of a Kentucky dentist accused of helping his son cover up the 2023 murder of a woman.
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Periodontics
Researchers work to improve mouth grafts
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Podcasts
An honest conversation on AI, staying authentic, and what comes next for dentistry
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Legal Issues
Trial delayed for assistant accused of abusing pediatric patients
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Periodontics
Gum health, gestational diabetes may be linked
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Trial for dentist accused of covering up murder may be delayed
By Melissa Busch
Prosecutors want to postpone the trial of a Kentucky dentist accused of helping his son cover up the 2023 murder of a woman.
October 21, 2025
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Researchers work to improve mouth grafts
By Ava Barros
Researchers hope to grow oral tissue using reprogrammed stem cells, creating living grafts with blood vessels that closely mimic natural tissue.
October 21, 2025
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An honest conversation on AI, staying authentic, and what comes next for dentistry
By Kevin Henry
On the Byte Sized Podcast, Adrian Lefler and DrBicuspid.com Editor-in-Chief Kevin Henry discuss how you can use AI to amplify -- not replace -- expertise and creativity.
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Trial delayed for assistant accused of abusing pediatric patients
By Melissa Busch
The trial of a dental assistant accused of inappropriately touching and taking images of undressed pediatric patients has been delayed.
October 20, 2025
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Gum health, gestational diabetes may be linked
By Ava Barros
Women with gestational diabetes mellitus may have worse periodontal health, indicating a possible link between gum inflammation and the condition.
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Are high blood pressure drugs the key to caries reduction?
By Melissa Busch
Some antihypertensive drugs may reduce the risk of dental caries, according to a study.
October 20, 2025
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Do’s and don’ts for motivating your team
By Dr. Roger P. Levin
Dr. Roger P. Levin shares how dentist-owners can drive meaningful change within their teams.
October 20, 2025
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State trooper convicted of slaying dentist seeks new trial
By Melissa Busch
An ex-state trooper serving a life sentence without parole following his conviction for the murder of a dentist is seeking a new trial.
October 17, 2025
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AI may predict orthodontic extractions
By Ava Barros
AI models may help orthodontists develop more precise treatment plans, according to research published in BMC Oral Health.
October 17, 2025
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What are the differences between a DSO vs. a DPO?
By DrBicuspid.com staff writers
Dr. Tom Giacobbi breaks down the differences between two acronyms that are impacting the dental industry in big ways.
October 17, 2025
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Evaluating dental practices during litigation: Beyond the sale
By Bruce Bryen, CPA, CVA
Dental partnership and employment disputes are costly and time-consuming. Written agreements are crucial for resolving these conflicts, writes Bruce Bryen, CPA, CVA.
October 17, 2025
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Iowa dentist, charged with incompetence, surrenders license
By Clark Kauffman
A central Iowa dentist agreed to surrender her license after being charged with professional incompetence in the case of a patient who lost six teeth.
October 16, 2025
Adobe Stock/Семен Саливанчук.
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