Choosing the right words: Jenny de St. Georges on effective communication in dentistry

When it comes to communication in the dental practice, what you say matters ... both to your patients and to your fellow dental team members.

In this episode of "The Podcast," I spoke with renowned practice management consultant Jenny de St. Georges to discuss communicating with patients and often the first way that many patients interact with the dental practice: your website. In this fast-moving conversation, we discussed everything from a website's initial look and feel and how that draws in customers to how you should handle the discussion of dental insurance, both in your online wording and in-person talks.

If you're ready to improve your business in the second half of the year, taking a careful look at the wording on your website (and what you say and how you say it to your patients) could be an important step in that direction.

This episode is sponsored by Garfield Refining. Garfield Refining is proud to be the premier refiner for dental professionals. Garfield helps dentists get the most for their gold, silver, platinum, and palladium dental scrap. With more than 130 years in business, Garfield sets the industry benchmark for high payments and superior customer service. Get the highest returns on your dental scrap without ever leaving the office! DrBicuspid listeners can get 50% off their refining fee when they refine with Garfield by using the code DRBPOD-24. Visit to learn more and download your shipping label to get started today.

Podcast takeaways

  • Dental practices should focus on personalizing their website copy to differentiate themselves from the competition.
  • Patients judge dental practices on factors other than the quality of care, so it's important to highlight what makes the practice unique.
  • The choice of words and communication style on the website can greatly impact how patients perceive the practice.
  • Insurance should be addressed on the website, but it's important to strike a balance and not go into too much detail.
  • Effective communication is key to building trust and establishing a positive patient experience.

Podcast chapters

00:00 -- Introduction and background
02:05 -- The importance of personalized website copy
05:03 -- Differentiating your dental practice
09:07 -- Addressing insurance on dental practice websites
11:23 -- Effective communication in dentistry
16:21 -- Building trust and a positive patient experience
18:36 -- Conclusion and how to connect with Jenny de St. Georges

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