Educate patients about cosmetic dentistry
In contrast to need-based dentistry, patient education is critical to gain cosmetic case acceptance. With need-based dentistry, patients often accept treatment to alleviate pain. Motivating patients to agree to cosmetic procedures is a much more subtle and comprehensive process.
Spread the word. It is not enough for you, the dentist, to be serious about increasing cosmetic services. Everyone on your practice team must share that vision. Only by transferring your enthusiasm for the vision will you actually be able to achieve your goals for cosmetic dentistry.
Don't exclude patients for cosmetic services. Educate every patient about the procedures available. While not every procedure is right for every patient, cosmetic treatment will prove popular with many.