Philips debuted its new booth experience at the California Dental Association's (CDA) CDA Presents meeting in Anaheim. Dubbed the Philips Sonicare experience, the booth uses interactive elements to tout its hallmark Philips Sonicare toothbrush and water flossers and the Zoom! teeth whitening line.
Attendees at CDA Presents, which took place May 18-20, were the first to experience the company's new game-style interactive experiences, including word scrambles and mini-games. Philips staff working the booth also handed out a Philips Sonicare brush head and stickers to those who participated.
Beyond the new interactive experience, the booth increasingly highlights Philips' growing number of professional products and reflects the company's movement beyond oral hygiene. It features a section dedicated to the company's partnership with CandidPro, which was announced in Februrary just before the 2023 Chicago Dental Society Midwinter Meeting.
With the partnership, Philips makes it clear it's expanding its oral healthcare offerings, giving clinicians the option to add orthodontics solutions to their patient care options. Both CandidPro and Philips expressed continued excitement about the collaboration.
"We are really excited about this partnership because together, Philips and CandidPro will work to advance the efficiency of orthodontic care for dental professionals, as well as their patients," Philips Oral Healthcare representative Marci El-Deiry told DrBicuspid.com. "This partnership allows us to highlight the importance of a total oral care approach, combining orthodontics with periodontic, restorative, functional, and aesthetic care."