Kolibree debuts new kids’ toothbrush at CES 2018

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Kolibree debuted a new smart toothbrush specifically designed for children at this week's Consumer Electronics Show (CES 2018) in Las Vegas.

The Kolibree Magik toothbrush and app. Image courtesy of Kolibree.The Kolibree Magik toothbrush and app. Image courtesy of Kolibree.

The Magik toothbrush, a CES 2018 Innovation Award honoree, uses augmented reality to sync the toothbrush with a smartphone app. Through the app, children can be virtually immersed in one of 15 worlds, including pirates and princesses.

The toothbrush and app work together to help kids thoroughly brush their teeth with a variety of games, according to the company. Users are rewarded for brushing with interactive masks and stickers, and parents can use the app to track their child's brushing habits.

The Kolibree Magik will be available in September 2018. The brush will cost less than $30, according to CNET.

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