Dos and don'ts for increasing revenue: Get serious about cosmetic dentistry

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A large and growing number of patients turn to their dentist for more than oral health. They want their teeth and smiles to look as attractive as possible -- and they're willing to spend a considerable amount of money out of pocket to reach that goal. The current cosmetic dentistry market is estimated at $4 billion in the U.S. Clearly, this represents a tremendous opportunity for dentists -- including you -- to increase revenue and income.


Increase your commitment to cosmetic services. To capture a bigger share of cosmetic cases in your market, plan for growth. Create a list of the most popular and profitable services, and determine if you need to fill any gaps in your service mix. Invest (prudently) in any new technologies or materials needed, as well as in training for yourself and your staff.


Don't wait for patients to ask. To increase cosmetic production at your practice, you must promote it (or, if you prefer, educate patients about the availability and benefits of cosmetic services available at your practice). Hang posters, display models, offer brochures, and present options to all patients -- because you don't know who might be interested. Your revenue and profit will increase accordingly.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

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