Do's and don'ts for internal marketing

2016 11 18 14 42 01 206 Practice Success2 400

Your most enthusiastic patients may tell everyone they know what a great dentist you are, but there's a limit to the number of people who will get this message directly from the source. By asking for online testimonials from happy patients, you'll spread the good word indirectly.


Train your staff to ask for testimonials. Use scripting to train team members to request brief online testimonials from patients who indicate they are pleased with the practice and the service they have received.


Don't forget to tell patients how to post their testimonials. Whenever you ask for testimonials, provide clear instructions on how and where patients can post them. Create cards or flyers that you can distribute that contain simple instructions on posting testimonials on online platforms such as Google or even your practice's website.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit or email [email protected].

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

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