New patients are the lifeblood of a dental practice. They help replace lost patients, have much higher financial value to the practice, and comprise a significant portion of doctor production. The new patient experience and creating highly satisfied new patients are critical to the success of the practice.
Be prepared for every new patient every day. When a new patient comes to the front desk, the team should be prepared. Be ready to greet the new patient, welcome them to the practice, and if the team member who spoke to them on the new patient call is available, that person should greet the new patient too.
Don’t forget to say goodbye. It is important to give an enthusiastic goodbye to every new patient. The front-desk person, assistant, and dentist should all let the patient know how delighted everyone is to have them in the practice as a new patient.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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