Marketing: Page 14

Why dentists need to think like retailers
By Jay Geier
Who is at the center of your practice? It's a simple question with a not-so-simple answer when you examine it. The best response, writes Scheduling Institute President Jay Geier, is that your patient should be at the center of your practice. He offers three tips to help you put your patients first and grow your practice.
July 26, 2016
2015 05 12 15 59 09 147 Geier Jay 200
3 principles to avoid the pitfalls in practice ownership
By Cody Mugleston, DMD
The single scariest day of Dr. Cody Mugleston's professional life was when he purchased his first practice. While he readily admits he made some mistakes along the way, he also has expanded to six offices. Here he offers three principles to help you avoid his mistakes.
July 25, 2016
2016 07 25 13 50 12 908 Mugleston Cory 400
The reason you should keep your junk mail
By Jay Geier
If you are like most people, marketing mail you receive at your office and your house ends up immediately in the recycling bin. However, there's a better way to look at that mail, writes Scheduling Institute President Jay Geier. Curious? Read on.
July 19, 2016
2015 05 12 15 59 09 147 Geier Jay 200
How to leverage your offline connections
By Roger P. Levin, DDS, Bekkah Vidal
DrBicuspid.com recently asked Dr. Roger P. Levin of Levin Group and Bekkah Vidal of Wpromote to share their thoughts about offline or community marketing. They discuss the real-world marketing of your practice, how to create goodwill in the community, and more.
June 22, 2016
2013 07 16 09 32 24 571 Megaphone Man 200
Komet launches mobile app
By DrBicuspid.com staff writers
Komet USA has launched a free mobile app with personalized information based on specialty and practice location.
June 20, 2016
Blind Spots: After practice purchase, now what? Part 3
By Jan Keller
In this three-part series, practice management consultant Jan Keller explores what dentists who have recently purchased a practice can do to avoid common pitfalls and facilitate lasting success. In part three, she discusses practical patient communication, billing, and marketing ideas.
June 9, 2016
2014 04 22 15 07 02 651 Keller Jan 200
Dos and don'ts for online communications: Optimize your practice website
By Dr. Roger P. Levin
If you use an internet search engine, you know that your query will probably bring up thousands of results, and you won't look at all of them. So for your practice website, you want it to get a high ranking on the search results list. The way to do this is with search engine optimization (SEO). Dr. Roger P. Levin shares his tips for optimizing your website search results.
June 5, 2016
2014 02 13 13 44 50 61 Practice Success200x200
7 tips for creating a wow patient experience
By Minal Sampat, RDH
In her first column for DrBicuspid.com, dental marketing consultant and hygienist Minal Sampat offers seven tips for creating a memorable patient experience. She writes that while all practices need new patients, your existing patients can be your most loyal sales force.
June 1, 2016
2016 06 01 14 31 32 981 Sampat Minal 200
QuickSplint launches new website
By DrBicuspid.com staff writers
Medical device company QuickSplint has launched a new website.
May 31, 2016
4 ways to respond to negative reviews
By Bekkah Vidal
In the dental world, a negative review can often seem like a death sentence. While many fear the mere thought of a negative review, Bekkah Vidal of Wpromote wants you to know that, contrary to popular belief, a negative review isn't the end of the world for your practice.
May 24, 2016
2016 05 24 15 03 12 170 Review Button 200
Air Techniques launches updated website
By DrBicuspid.com staff writers
Air Techniques has launched a new version of its website.
May 23, 2016
New website offers Dentrix expertise
By DrBicuspid.com staff writers
A new website called Novonee.com is now available to help dental practices improve their use of the Dentrix practice management software from Henry Schein.
May 17, 2016
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