Patient Communication: Page 21

Do's and don'ts for branding

By Dr. Roger P. Levin

Factors that make your practice special and unique are known as your competitive advantages, and they help determine your practice's brand. They are a powerful way to convince patients in your community that your office is their best choice, writes Dr. Roger P. Levin.

April 10, 2022

Now is the time for dental teams to become leaders in health

By Dr. James V. Anderson

No one innately knows how to act at all times. This kind of critical thinking must be taught and is supported by good information and exemplary leadership. Dr. James V. Anderson shares why now is an opportune time for dental teams to take up this charge and become leaders in healthcare.

April 6, 2022

Don't stay in the prophy palace: Tips for hygienist week

By Theresa Pablos

When asked about challenges they face, hygienists often report burnout and not having the opportunity to expand. In a video timed for National Dental Hygienist Week, Lynn Atkinson, RDH, shared tips to help hygienists combat these challenges by expanding their knowledge base.

April 5, 2022

COVID-19 pandemic ups risk for oral cancer

By Hannah Welk

There's been a dramatic increase in the risk for oral cancer due to the COVID-19 pandemic and related changes in lifestyle risk factors coupled with interruptions to dental care and preventive healthcare, according to a study published in the Journal of the American Dental Association.

April 4, 2022

Dental Dose: Take precautions for patients with asthma

By Theresa Pablos

Dental Dose addresses two facets of dental pharmacology: medications used in dentistry with systemic effects and medications used for nondental conditions that impact dentistry. Treating patients with asthma tackles both sides of dental pharmacology, explained Tom Viola in the latest episode.

March 31, 2022

Do's and don'ts for customer feedback

By Dr. Roger P. Levin

Is your practice providing excellent customer service to patients? The only way to answer this question accurately is to ask your patients, writes Dr. Roger P. Levin in his latest Practice Success tip.

March 27, 2022

5 myths your patients believe about braces care

By Dr. Satish Pai

Do you encounter crazy assumptions about braces, such as caring for braces is challenging or that the pain from braces is too much to handle? Orthodontist Dr. Satish Pai shares five myths patients believe about caring for braces and how to explain the truth to them in simple terms.

March 21, 2022

Marketing spending reaches new high in 2022 survey

By Theresa Pablos

Digital marketing is becoming increasingly important for dental practices, and decision-makers are putting their money where their mouth is. A record number of practices reported spending more than $500 per month on marketing, according to new survey results from dental website and marketing firm ProSites.

March 21, 2022

Should you trust your instincts?

By Dr. James V. Anderson

Trust appears to be on the decline, which can show up in your practice with a patient who perceives you as untrustworthy. Dr. James V. Anderson shares insights for helping your patients gain trust in your practice and your team.

March 17, 2022

Business & Industry Insider: Marketing spending reaches new high in 2022 survey

By Theresa Pablos

March 16, 2022

The impact of the pandemic on dentistry

By Dr. Samuel Low

It's been two years since dental practices closed their doors to elective care. Dr. Samuel B. Low reflects on how practice and patient communication have changed in the wake of the COVID-19 pandemic and practice shutdowns.

March 16, 2022

Connecting with patients through marketing in 2022

By Jenn Stoll

Expectations are high among consumers as we end the first quarter of 2022. They want easy ways to feel connected to their healthcare team in an increasingly virtual world. Jenn Stoll offers four ways to use marketing to connect with patients throughout the remainder of the year.

March 14, 2022

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