David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesLegal IssuesCourt upholds conviction of dentist serving 75-year sentenceA dentist's 75-year sentence stands firm after a failed appeal challenge.Dental EducationThese factors affect burnout in dentistryMarketingBeyond Google: 2 new ad platforms every dental practice should be watchingLegal IssuesDentist accused of touching staff makes plea dealBrainWhat you may not know about gum disease, cognitive functioning