David Hall, DDSeditorial@drbicuspid.comMarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesDental HygieneThe dental hygienist’s role in recommending, applying, and billing SDFA new Current Procedural Terminology code for silver diamine fluoride (SDF) goes into effect July 1. Here's what you need to know.PediatricsSensory-adapted dental rooms soothe children with autismBrainWhat you and your patients need to know about Alzheimer's and brain healthOrganized DentistryADHA partners with onDiemSponsor ContentSamples are good. Free samples are better.