David Hall, DDS[email protected]MarketingThe value of search engine optimization for dentistsSearch engine optimization (SEO) is a mystery to many dentists. Many of them don't understand how it works, don't appreciate its value, or don't know whom to turn to get it done effectively. In this column, website optimization expert David Hall, DDS, reveals some of the mystery behind SEO.November 6, 2013Page 1 of 1Top StoriesLegal IssuesU.S. charges reveal massive dental practice embezzlementAn Illinois woman faces federal charges stemming from a staggering theft from her former employer.Regulatory UpdatesHow buprenorphine law changes may affect dentistryScope of PracticeADHA adopts policies affecting scope of practice, licensure, moreLegal IssuesFake dental assistant accused of disfiguring woman arrested againSponsor ContentEscape the PPO Trap: Take Back Control of Your Practice