Call-tracking service measures marketing results

Patient News has introduced a new call-tracking service that allows dentists to see exactly how many calls from potential patients are coming into their practice as a direct result of their Patient News marketing program, the company announced.

With the new program, dentists or practices each receive a toll-free number that is published on their patient newsletter and/or postcards. All incoming calls from this number are then tracked, and the practice receives a report of the name of the caller, their address, phone number, time of their call, and the duration of the call.

Participating dentists also receive the name and phone number for any calls that come into the office after-hours so that they can call the potential patient back and welcome them into the practice.

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