P&G launches Tooth Fairy in a Box

2019 11 15 17 32 2905 Procter And Gamble Tooth Fairy In A Box 400

Procter & Gamble (P&G) brands Oral-B and Crest have launched Tooth Fairy in a Box, which aims to help parents turn a visit from the fantasy sprite into better brushing habits for their children.

Tooth Fairy in a Box. Image courtesy of P&G.Tooth Fairy in a Box. Image courtesy of P&G.

The box contains the following products that aim to help parents engage with and educate their children:

  • Oral-B kids electric rechargeable toothbrush
  • Kid's Crest Strawberry Rush toothpaste
  • The Littlest Tooth Fairy bedtime book
  • Brushing chart and stickers
  • Tooth holder door hanger
  • Tooth Fairy letter and envelope
  • Selfie photo frame
  • Guide for parents

The 30-day chart and stickers help track and encourage good habits, according to the company. Kids can place a yellow sun on the chart after brushing in the morning, a blue moon for brushing before bed, and a red apple for eating a healthy snack. The door hanger can be used to store a lost tooth until the Tooth Fairy arrives.

The box comes with a 60-day, money-back guarantee and can be purchased by visiting ToothFairyinaBox.com. The box costs $34.99 plus shipping and taxes.

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