"Our collaborative work with the Hispanic Dental Association has helped shed light on many of the challenges faced by U.S. Hispanics when it comes to their oral health," stated Iván Lugo, DMD, a Procter & Gamble spokesperson, in a press release. "We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community."
The official announcement will be made at the 25th annual HDA conference, which will be held August 13-16, 2015, in San Antonio. Specific details about the partnership and a new HDA/Crest stamp also will be revealed during a reception on August 14.
"Our collaboration with Crest and Oral-B has helped debunk top misperceptions about Hispanic oral care and educate the community through the distribution of oral health materials in Spanish to dental offices, professional schools, and associations, " stated David Peña Jr., executive director and CEO of the HDA. "We are thrilled to expand our partnership to further improve the state of oral health in the Hispanic community."