Oral care company Firefly has donated 775,000 toothbrushes to Baby2Baby, a nonprofit that provides formula and other necessities to children in the U.S. living in poverty.
The donation from Firefly, a subsidiary of health company Perrigo Company, has a retail value of more than $2.5 million. The brushes will be distributed within the next two years.
The donation was made in recognition of Giving Tuesday, which is celebrated in the U.S. on the Tuesday after Thanksgiving. In 2023, the global generosity movement was celebrated on November 28.