1-800-DENTIST launches new ad campaign

1-800-DENTIST has released a new ad campaign targeting consumers who are in search of a dentist.

The new commercials are part of 1-800-DENTIST's $50 million annual consumer advertising campaign, appearing on primetime network and cable television, as well as promoting 1-800-DENTIST's service in new online marketing sources and through social media.

The series of 30- and 15-second commercials feature company founder Fred Joyal and are designed to motivate more patients to call right away to find a local dentist.

The five new spots highlight the importance of going to the dentist and how it can match consumers to a dentist by a variety of key factors, including the patient's dental insurance plan.

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