IDA touts dental marketing websites

Internet Dental Alliance (IDA) has created new dental marketing websites designed to help dental practices build their brands, generate leads, and educate patients.

Through IDA's New Patient Marketing Machine program, dentists can use online control panels to choose from Web page templates that educate potential patients about the dental practice, such as Meet Our Team, Doctor's Philosophy, and Smile Gallery.

IDA said it also maintains an online library of prewritten articles on the top 25 topics that dental patients research online. Dentists can access them 24/7 and add them to their portals as is for quick publishing, edit them for more personalization, or use their keywords and titles for writing their own content to attract patients.

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