Growing a practice doesn’t have to be hard. It can be fun and relatively easy if the right strategies are put in place. The key is to define the strategy, set up all the steps, and consistently execute.
Initiate a blended marketing program. Too many articles, seminars, and companies claim to have “the one best way” to do marketing. If it’s an online company, they’ll tell you that online is the answer. If it’s a postcard company, they’ll tell you that postcards are the answer. The reality is that you need a combination of 10 to 15 annual marketing strategies to get the attention of patients, build strong relationships, and motivate referrals.
Don’t forget to provide incredible customer service. Most dental practices think they already have incredible customer service, but the truth is, very few businesses provide it. Incredible customer service means literally shocking patients over and over. To pull this off, you need to build a team that has high levels of energy and enthusiasm, loves to make other people happy, and will go the extra mile to solve patient problems and create a “wow” effect. This all starts with the practice leader.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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