Marketing: Page 10

Dentsply Sirona sells Futuredontics

By DrBicuspid.com staff writers

Dentsply Sirona has announced the sale of dental marketing services and software company Futuredontics to investment firm Congdon Street.

April 18, 2019

Seize the marketing advantage with teledentistry: Part 2

By Michael Ventriello

Teledentistry at one time may have been thought of as exclusively a public health service. However, as the technology has evolved and the costs involved lowered, the opportunity for this service to add to your practice's revenue has grown. Part 2 of this series by Michael Ventriello focuses on how to promote the benefits to your current and prospective patients.

April 3, 2019

5 strategic ideas for building a better online reputation

By Melissa Mickelson

As a dentist, you already know the power of online reviews. Everyone fears the dreaded negative review, but your day can instantly be made when a loyal patient boasts about you and your practice for everyone to see. So how can you get more boasts for your excellent patient care? Melissa Mickelson of ProSites offers five strategic ideas.

March 17, 2019

Do's and don'ts for promoting your implant services

By Dr. Roger P. Levin

Given the huge number of edentulous people, most patients are likely to know someone who could benefit from implants. This service should get special attention during both the new patient orientation and appointments with existing patients. Creating greater awareness of implants can lead to referrals of family members, friends, and other acquaintances, Dr. Roger P. Levin notes in his latest Practice Success tip.

March 10, 2019

OSAP launches new infection-control website

By DrBicuspid.com staff writers

The Organization for Safety, Asepsis and Prevention (OSAP) has launched a new website focused on dental education and certification for infection control.

March 3, 2019

Products to look for at Chicago Midwinter 2019: Part 2

By Tony Edwards

A highlight of the upcoming 2019 Chicago Dental Society Midwinter Meeting will be the vast exhibit hall with hundreds of companies showcasing their products. Here is the second part of our preview of new and recently introduced products, including imaging, practice management, and restorative products and services.

February 19, 2019

Infographic: Dentist income up from 2016

By Theresa Pablos

The median income of dentists rose nearly 3% from 2016 to 2017, according to a new data analysis by personal finance website Finder. However, the increase in dentist income varied greatly by practice setting.

October 7, 2018

5 tips for dealing with bad reviews

By Jen Butler, MEd

Negative online reviews can seem damaging to your practice, but there are ways to handle these reviews and come back stronger. Practice management consultant Jen Butler offers five practical tips for dealing with bad reviews.

September 20, 2018

Not using direct mail marketing? Here are 5 reasons you should

By Sally McKenzie

Sometimes thinking outside the box when it comes to marketing means looking at methods your competition has forgotten about. As practice management consultant Sally McKenzie writes, direct mail is pretty old-school. But in this day of email and digital marketing, she offers five reasons why it can still be effective for your practice

July 30, 2018

Do's and don'ts for negative feedback: Handling unsatisfied patients

By Dr. Roger P. Levin

Even under the best circumstances, patients can become dissatisfied. So it's inevitable that you will have to deal with unhappy patients. Remember that a problem is an opportunity to improve performance. When an issue is resolved quickly and properly, the relationship between the practice and patients can be maintained and strengthened, notes Dr. Roger P. Levin in his latest Practice Success tip.

July 15, 2018

Henry Schein completes practice management venture formation

By DrBicuspid.com staff writers

Henry Schein and online media and software services provider Internet Brands have completed the formation of Henry Schein One.

July 1, 2018

Do's and don'ts for updating your practice website

By Dr. Roger P. Levin

If your practice website looks unsophisticated, functions poorly, or contains obviously outdated information, it will create a bad impression and may turn away referrals and prospective patients, notes Dr. Roger P. Levin in his latest Practice Success tip. Hire a professional to upgrade your website's appearance and functionality, and designate someone in the practice to keep updating and adding new content.

June 17, 2018

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