Marketing: Page 6

How to develop a social media strategy that works for your dental practice
By Dr. Mikaeya Kalantari
With social media, it is easy to get caught up in trends, and it's just as easy to post something without much thought after a long day at the office. For the best chance of success, however, a social media strategy should be systematically crafted and executed, writes Dr. Mikaeya Kalantari.
June 8, 2020
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Why and how your dental practice should be blogging
By Justin Bosco
You've probably heard that you should blog as part of your dental practice marketing strategy. But what are the benefits? While it can be difficult to find the time to come up with topics and write, blogging regularly has value for both your patients and your search engine optimization, writes Justin Bosco.
May 27, 2020
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How to build a review collection strategy for your dental practice
By Justin Bosco
Dentists, like those in many professions, are feeling the financial burden of the COVID-19 pandemic. Stay-at-home orders and shutdowns shouldn't keep you isolated from your practice's marketing strategy.
May 6, 2020
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4 marketing approaches to help your dental practice through a recession
By Dr. Mikaeya Kalantari
As we continue to make our way in uncertain times, there are things dental practices can do to ensure they continue to thrive in what could be a new normal, writes Dr. Mikaeya Kalantari.
April 29, 2020
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Boon offers referral fee for temporary staffing site
By DrBicuspid.com staff writers
Staffing website Boon is offering a $100 referral fee to any dentist or team member who refers a practice to its organization.
March 31, 2020
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4 ways to up your online presence during the COVID-19 crisis
By Dr. Mikaeya Kalantari
Getting to work on these four tasks will keep you connected to your profession, boost your online presence, and, hopefully, bring in new patients and strengthen the relationships with the ones you have, writes Dr. Mikaeya Kalantari.
March 29, 2020
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Are you working the digital triangle?
By Jonathan Miller and Fred Joyal
It's no news flash that practice marketing has gone digital. But, are you doing it right? You must take advantage of the digital marketing triangle to do it effectively, writes Jonathan Miller and Fred Joyal.
March 18, 2020
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The importance of social media during the COVID-19 outbreak
By Kevin Henry
How should dental practices be using their social media channels to communicate with patients during the coronavirus outbreak? We asked dental social media expert Rita Zamora for advice in this podcast.
March 18, 2020
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Cracking the Google E-A-T code: How you can increase your website SEO
By Dr. Mikaeya Kalantari
Not just another acronym to commit to memory, E-A-T is an acronym that stands for expertise, authority, and trustworthiness. It is also the measuring stick by which all websites with health-related information are assessed, writes Dr. Mikaeya Kalantari.
March 10, 2020
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Selling in the dental practice is all about relationships
By Dr. Roger P. Levin
Until the early part of the 20th century, the word "selling" came with a negative connotation in dentistry. Dentists fooled themselves into thinking that they didn't really "sell" services. They believed that patients somehow magically understood their options and would select, writes Dr. Roger P. Levin.
March 10, 2020
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Dentist wins $240K defamation suit against ex-employees
By Melissa Busch
Two former dental employees in Canada must pay $240,000 to the dentist they defamed in scathing online reviews after they were dismissed from their positions, according to news reports.
March 8, 2020
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Do's and don'ts for social media: Plan social media
By Dr. Roger P. Levin
Facebook, Instagram, Twitter, and other social media provide excellent opportunities for sharing news about the practice, giving valuable advice about oral health, and much more. However, it should not be done "on the fly," notes Dr. Roger P. Levin. Develop a plan, decide which team member will be in charge of handling social media, and establish your practice's online presence as soon as you can.
February 23, 2020
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