Marketing: Page 6

A step-by-step guide for dentists starting to use Pinterest for marketing
By Katie Hess, RDH
Pinterest is not your average social media platform because it's a visual search engine, writes Katie Hess, RDH. She believes Pinterest is a great fit for dental practices that blog, take lots of before-and-after pictures, host podcasts, or sell products through their website. In this article, she explains how to get started.
September 24, 2020
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DTA, Lanmark360 offer videos that engage patients
By DrBicuspid.com staff writers
The Dental Trade Alliance (DTA) and Lanmark360 have released more social media videos that help dentists better engage with patients.
September 8, 2020
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How Pinterest can help you grow your dental practice
By Dr. Mikaeya Kalantari
Think Pinterest is just for housewives and wedding planning? Think again, says Dr. Mikaeya Kalantari. In this article, she discusses why Pinterest should be part of every dental practice's social media plan and how you can get started building an audience on the platform.
August 12, 2020
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How to budget for your dental marketing plan
By Justin Bosco
Whether you're hiring a professional marketing company or planning to do most of the marketing for your dental practice yourself, you're going to be spending some money on your efforts to bring in new patients. Justin Bosco offers his thoughts on the questions you should be asking to ensure success.
July 28, 2020
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Hashtagging 101: What you need to know about hashtags and your dental practice
By Katie Hess, RDH
Katie Hess, RDH, believes that using hashtags can and should be a key part of a dental practice's social media strategy. In this article, she gives you an overview of why they're important and what you need to know about them to find more success for your business on social media platforms.
July 22, 2020
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3 steps to developing your dental office's social media content calendar
By Dr. Mikaeya Kalantari
Dr. Mikaeya Kalantari believes that, although it is a little bit of a time investment upfront, planning out your social media content as opposed to posting on the fly can lead to a much more cohesive and successful outcome. In this article, she discusses why planning is the ultimate key to success with social media.
July 5, 2020
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24/7 Dental launches LiveDentist.com
By DrBicuspid.com staff writers
Ohio-based emergency dental company 24/7 Dental has launched a website that enables patients in 12 states to access virtual dental care.
July 1, 2020
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5 steps you can take right now to easily grow your online reviews
By Katie Hess, RDH
Katie Hess, RDH, says most dental practices have made attempts to increase the number of their reviews, but the focus often gets lost in the busyness of the day. She believes implementing systems to consistently and continuously increase online reviews and engage team members will set your practice up for long-term success.
June 28, 2020
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AIM Dental Marketing releases market platform
By DrBicuspid.com staff writers
AIM Dental Marketing has launched a market performance tool called the Dental Marketing Dashboard.
June 18, 2020
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7 ways to get your reluctant patients back
By Don Khouri and Fred Joyal
Your dental practice may have reopened, but that doesn't mean every patient is ready to come back for treatment. Don Khouri and Fred Joyal give some advice on how to reach patients who might be nervous about walking back through your doors.
June 16, 2020
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Tips to help your practice start the 2nd half of the year strong
By Kim McGuire
With the second half of the calendar year starting on July 1, Kim McGuire offers some ideas to boost your practice's profitability going forward, touching on everything from homing in on the focus of your business to telephone skills to implement in the wake of COVID-19.
June 10, 2020
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How to develop a social media strategy that works for your dental practice
By Dr. Mikaeya Kalantari
With social media, it is easy to get caught up in trends, and it's just as easy to post something without much thought after a long day at the office. For the best chance of success, however, a social media strategy should be systematically crafted and executed, writes Dr. Mikaeya Kalantari.
June 8, 2020
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