Dr. Mikaeya Kalantarieditorial@drbicuspid.comDental Practice3 community marketing ideas to try before the end of 2020Are you looking for ways to expand your dental practice's marketing reach as you plan for the end of the year and beyond? Dr. Mikaeya Kalantari shares three ways for you to get more involved in your community, as well as reach more potential patients and instruct them on the importance of oral health.October 15, 2020Dental PracticeHow Pinterest can help you grow your dental practiceThink Pinterest is just for housewives and wedding planning? Think again, says Dr. Mikaeya Kalantari. In this article, she discusses why Pinterest should be part of every dental practice's social media plan and how you can get started building an audience on the platform.August 12, 2020Dental Practice3 steps to developing your dental office's social media content calendarDr. Mikaeya Kalantari believes that, although it is a little bit of a time investment upfront, planning out your social media content as opposed to posting on the fly can lead to a much more cohesive and successful outcome. In this article, she discusses why planning is the ultimate key to success with social media.July 5, 2020Dental PracticeHow to develop a social media strategy that works for your dental practiceWith social media, it is easy to get caught up in trends, and it's just as easy to post something without much thought after a long day at the office. For the best chance of success, however, a social media strategy should be systematically crafted and executed, writes Dr. Mikaeya Kalantari.June 8, 2020Dental Practice4 marketing approaches to help your dental practice through a recessionAs we continue to make our way in uncertain times, there are things dental practices can do to ensure they continue to thrive in what could be a new normal, writes Dr. Mikaeya Kalantari.April 29, 2020Dental Practice4 ways to up your online presence during the COVID-19 crisisGetting to work on these four tasks will keep you connected to your profession, boost your online presence, and, hopefully, bring in new patients and strengthen the relationships with the ones you have, writes Dr. Mikaeya Kalantari.March 29, 2020MarketingCracking the Google E-A-T code: How you can increase your website SEONot just another acronym to commit to memory, E-A-T is an acronym that stands for expertise, authority, and trustworthiness. It is also the measuring stick by which all websites with health-related information are assessed, writes Dr. Mikaeya Kalantari.March 10, 2020Dental Practice5 tips to take your practice's social media to the next levelSocial media allows businesses to receive free exposure and build up brand recognition no matter which platform is used. However, many healthcare professionals often tend to lack the know-how or desire to keep up in the world of social media. Dr. Mikaeya Kalantari shares her top five tips for a winning social media strategy.January 12, 2020Dental PracticeHidden likes: Is this the beginning of the end in social media engagement?Instagram has begun testing the "hidden likes" format across many accounts. Dr. Mikaeya Kalantari shares her thoughts on what it means for dental practices and offers some advice on dealing with this change. It may just let you focus on the truly important things in life, she notes.November 21, 2019MarketingThe value in blogging for your practice websiteAt one time, blogging was for fashion mavens and recipe creators, but that time is in the past. In today's world, if your small business does not have a strong blogging platform, you are leaving money on the table, Dr. Mikaeya Kalantari writes. She highlights four key benefits of blogging that dental practice owners should consider.October 27, 2019Page 1 of 2Next PageTop StoriesIntraoral ScannersDentsply Sirona, 3Shape expand workflow integrationsDentsply Sirona’s DS Core, Primemill, and Primeprint have been integrated with the 3Shape Trios intraoral scanner, creating more integrated dental workflows.Office ManagementDo’s and don’ts for office securityOral-Systemic Link84% of women 50 and older are unaware of menopause link to oral healthIndustry UpdatesCheck-Cap investor opposes merger with Keystone DentalSponsor ContentWe care about what you think.