Marketing: Page 7

The importance of social media during the COVID-19 outbreak

By Kevin Henry

How should dental practices be using their social media channels to communicate with patients during the coronavirus outbreak? We asked dental social media expert Rita Zamora for advice in this podcast.

March 18, 2020

Cracking the Google E-A-T code: How you can increase your website SEO

By Dr. Mikaeya Kalantari

Not just another acronym to commit to memory, E-A-T is an acronym that stands for expertise, authority, and trustworthiness. It is also the measuring stick by which all websites with health-related information are assessed, writes Dr. Mikaeya Kalantari.

March 10, 2020

Selling in the dental practice is all about relationships

By Dr. Roger P. Levin

Until the early part of the 20th century, the word "selling" came with a negative connotation in dentistry. Dentists fooled themselves into thinking that they didn't really "sell" services. They believed that patients somehow magically understood their options and would select, writes Dr. Roger P. Levin.

March 10, 2020

Dentist wins $240K defamation suit against ex-employees

By Melissa Busch

Two former dental employees in Canada must pay $240,000 to the dentist they defamed in scathing online reviews after they were dismissed from their positions, according to news reports.

March 8, 2020

Do's and don'ts for social media: Plan social media

By Dr. Roger P. Levin

Facebook, Instagram, Twitter, and other social media provide excellent opportunities for sharing news about the practice, giving valuable advice about oral health, and much more. However, it should not be done "on the fly," notes Dr. Roger P. Levin. Develop a plan, decide which team member will be in charge of handling social media, and establish your practice's online presence as soon as you can.

February 23, 2020

Google must reveal author of bad review of dental practice

By Melissa Busch

A court in Australia gave a dentist, who claims he was defamed in an anonymous online review, permission to order Google to turn over the personal details about the person who wrote it, according to news reports.

February 17, 2020

3 tips for marketing teeth whitening on social media

By Daniel Lewis

About 38 million adults used teeth whiteners in 2019, and the market is expected to grow annually. It's time you use patients' quest for bright smiles to grow your practice. Daniel Lewis, the public relations manager for Ultradent Products, shares tips for marketing teeth whitening on social media for your practice.

February 5, 2020

How to increase the number of phone calls to your practice

By Mike Pedersen

What is the best, most affordable way to get more phone calls to your dental practice? Practice marketing consultant Mike Pedersen explains what you should focus on to increase your calls and, ultimately, your revenues.

January 29, 2020

HR advice on one of last week's most-read articles

By Kevin Henry

Last week, one of the most-read articles on DrBicuspid.com was about the Wisconsin dental assistant who claims she was fired after her pro-President Trump comments on Facebook led to a bad review of the dental practice where she worked. Paul Edwards of CEDR HR Solutions offers a human resources point of view of the case.

January 23, 2020

Woman sues, claiming dental office sent unsolicited texts

By Melissa Busch

A woman in Florida is suing a dental practice, claiming it used an automatic telephone dialing system to send her and other patients thousands of unsolicited texts, like "We are open today!" She says the barrage of messages was a nuisance, invaded her privacy, and violated U.S. robocall laws.

January 23, 2020

Wis. dental assistant claims fired for pro-Trump comments

By Melissa Busch

A dental assistant in Wisconsin says she was fired when a bad review, claiming her employer had workers who spew racist comments, surfaced on the office's social media. She believes her own pro-President Trump comments on Facebook led to the review and firing, according to news reports.

January 15, 2020

Patients, ex-staff wage online war against Wash. dentist

By Melissa Busch

Former patients and employees of a Washington dentist have lit up review sites and social media with scathing reviews and allegations of unprofessionalism, misconduct, discrimination, questionable ethics, and mental abuse, according to a local news story.

January 13, 2020

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