Marketing: Page 9

Tips to properly market your dental practice
By Richard Barry, DDS
Marketing your practice takes focus, commitment, and dollars. But it's priceless in terms of raising awareness among new and potential patients, as well as increasing profit for your practice. Dr. Richard Barry explains how targeted and consistent marketing can help your business and offers tips you can use.
November 6, 2019
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Patient challenges dentist's $4M suit against her for bad reviews
By Melissa Busch
A woman wants an Illinois court to dismiss a multimillion-dollar lawsuit that a dentist filed against her, claiming she wrote hundreds of negative online reviews and made false statements that have destroyed his reputation, according to court records.
October 29, 2019
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The value in blogging for your practice website
By Dr. Mikaeya Kalantari
At one time, blogging was for fashion mavens and recipe creators, but that time is in the past. In today's world, if your small business does not have a strong blogging platform, you are leaving money on the table, Dr. Mikaeya Kalantari writes. She highlights four key benefits of blogging that dental practice owners should consider.
October 27, 2019
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Social media heavily influences health behaviors, poll shows
By Melissa Busch
Approximately 44% of people take personal health or fitness actions based on the advice they find on social media platforms, according to the Parade/Cleveland Clinic Healthy Now survey of U.S. adults.
October 24, 2019
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Do's and don'ts for community outreach: Doing well by doing good
By Dr. Roger P. Levin
Doing well by doing good involves taking advantage of opportunities to give back and letting everyone know that you're a great community partner. And there's nothing wrong with enjoying the positive public relations that can come from these activities. It's a win-win situation for you and your community, Dr. Roger P. Levin notes in his latest Practice Success tip.
October 20, 2019
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Dental practice pays $10K for putting patient info on Yelp
By DrBicuspid.com staff writers
A dental practice in Texas has been ordered to pay $10,000 for violating the privacy of patients by disclosing their last names and health conditions on the review website Yelp.
October 3, 2019
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Do's and don'ts for using social media wisely
By Dr. Roger P. Levin
Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a tweet or a Facebook post can discuss important practice announcements, you should also share stories about oral health, nutrition, and other subjects that patients may find interesting, advises Dr. Roger P. Levin in his latest Practice Success tip.
September 22, 2019
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7 questions most dentists don't ask their marketing firm
By Dr. Mikaeya Kalantari
As a practice owner, you want your marketing to convey the right image of your practice, writes Dr. Mikaeya Kalantari. But how do you know that a marketing firm is right for you? She specifies seven questions to help you wisely spend your marketing budget.
September 17, 2019
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Beat dental competitors with defined marketing goals
By Melissa Busch
SAN FRANCISCO - To get a leg up on the competition, dental practices must know their goals, develop objectives that define their overarching visions, and then implement strategies to reach them, according to a presentation at the 2019 ADA FDI World Dental Congress.
September 8, 2019
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AZ endodontist under review for online feud with patient
By DrBicuspid.com staff writers
The Arizona State Board of Dental Examiners is reviewing whether a Phoenix endodontist violated professional standards and a patient's privacy by responding to a negative Yelp review.
August 26, 2019
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Want to improve dental education? Make it a game
By Theresa Pablos
Adding game-like quizzes to dental school courses may improve learning outcomes. A recent study found dental students who took mobile quizzes during class had more motivation to learn and greater course satisfaction.
August 20, 2019
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5 ways to design a scroll-stopping social media ad
By Dr. Mikaeya Kalantari
You probably see ads for dental and other healthcare practices when you are scrolling through your social media feeds, writes Dr. Mikaeya Kalantari. She offers five ways your practice can take advantage of these opportunities, from storytelling to special offers.
August 20, 2019
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