Marketing: Page 9

Do's and don'ts for using social media wisely
By Dr. Roger P. Levin
Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a tweet or a Facebook post can discuss important practice announcements, you should also share stories about oral health, nutrition, and other subjects that patients may find interesting, advises Dr. Roger P. Levin in his latest Practice Success tip.
September 22, 2019
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7 questions most dentists don't ask their marketing firm
By Dr. Mikaeya Kalantari
As a practice owner, you want your marketing to convey the right image of your practice, writes Dr. Mikaeya Kalantari. But how do you know that a marketing firm is right for you? She specifies seven questions to help you wisely spend your marketing budget.
September 17, 2019
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Beat dental competitors with defined marketing goals
By Melissa Busch
SAN FRANCISCO - To get a leg up on the competition, dental practices must know their goals, develop objectives that define their overarching visions, and then implement strategies to reach them, according to a presentation at the 2019 ADA FDI World Dental Congress.
September 8, 2019
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AZ endodontist under review for online feud with patient
By DrBicuspid.com staff writers
The Arizona State Board of Dental Examiners is reviewing whether a Phoenix endodontist violated professional standards and a patient's privacy by responding to a negative Yelp review.
August 26, 2019
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Want to improve dental education? Make it a game
By Theresa Pablos
Adding game-like quizzes to dental school courses may improve learning outcomes. A recent study found dental students who took mobile quizzes during class had more motivation to learn and greater course satisfaction.
August 20, 2019
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5 ways to design a scroll-stopping social media ad
By Dr. Mikaeya Kalantari
You probably see ads for dental and other healthcare practices when you are scrolling through your social media feeds, writes Dr. Mikaeya Kalantari. She offers five ways your practice can take advantage of these opportunities, from storytelling to special offers.
August 20, 2019
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Why social media is a must for your dental office
By Dr. Mikaeya Kalantari
When it comes to social media, the idea is to remind your community that you are more than just a doctor and a business owner, writes Dr. Mikaeya Kalantari. She suggests highlighting your interests and activities beyond the practice to help build a connection with patients and to let your personality shine.
August 6, 2019
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4 tips to improve your practice's SEO
By Dr. Mikaeya Kalantari
If you'd asked Dr. Mikaeya Kalantari about search engine optimization (SEO) when she graduated from dental school, she admits she wouldn't have known how to answer. Now, as a pediatric dentist and successful blogger, she has come to understand how important SEO is for a practice. She shares four tips to help yours.
July 17, 2019
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New product: Kois Center launches consumer oral health app
By DrBicuspid.com staff writers
The Kois Center has launched a new iPhone app for dental patients that helps assess their oral health.
July 7, 2019
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OperaVR adds practice facts feature
By DrBicuspid.com staff writers
OperaVR has added a feature to its virtual reality (VR) application that shares interesting facts about the dental practice and team members.
June 17, 2019
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Dentsply Sirona sells Futuredontics
By DrBicuspid.com staff writers
Dentsply Sirona has announced the sale of dental marketing services and software company Futuredontics to investment firm Congdon Street.
April 18, 2019
Seize the marketing advantage with teledentistry: Part 2
By Michael Ventriello
Teledentistry at one time may have been thought of as exclusively a public health service. However, as the technology has evolved and the costs involved lowered, the opportunity for this service to add to your practice's revenue has grown. Part 2 of this series by Michael Ventriello focuses on how to promote the benefits to your current and prospective patients.
April 3, 2019
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