Levin on using social media; Hirsch on ACA and patients; Briefer on data and call sheets

Dear DrBicuspid Member,

Studies have shown that 75% of consumers rely on social media to make purchasing decisions, and 57% of all U.S. adults use Facebook, with 64% of users visiting the site daily. Similarly popular, Twitter accounts for 82% of all social media leads for small businesses. If you decide to use social media, commit to doing it well, Dr. Roger P. Levin notes in his latest Practice Success tip.

Dr. Jason P. Hirsch responds to a recent interview with an insurance company executive in this Second Opinion. He addresses the confusion surrounding the Affordable Care Act and asks if patients are being best served by insurers.

In his first column for DrBicuspid.com, practice management consultant Stuart Briefer asks if you are getting enough data from new patients who call your practice. He advocates a well-designed call sheet to help your staff obtain the necessary information.

The role dentists and hygienists can play in helping patients reduce their risk of cardiovascular disease is highlighted in a new literature review in Trends in Endocrinology and Metabolism. The review further links periodontitis and the risk of heart disease, stroke, congestive heart failure, and peripheral artery disease. Read more here.

As the review from Trends in Endocrinology and Metabolism further highlights, your office can be more than the place where your patients get their teeth cleaned. Are you offering oral cancer screenings? Talking with your female patients about changes that may happen because of menopause? Discussing the proper use of an electronic toothbrush? It's easy for people who write journal articles to recommend these things, but how do you fit them into your practice? I'd love to hear your stories.

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