Richard Geller

Dental Education
Are word mistakes losing you cases?
If you know what trigger words to avoid, you can communicate far more effectively, get much higher case acceptance, and create a much better experience for your patients, says marketing guru Richard Geller in his column, Marketing Madness.
December 14, 2008
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Dental Education
Direct mail and e-mail: Does the 'campaign effect' really work?
Can repeated direct mails and e-mails to the same prospect list effectively build your business? In his latest Marketing Madness column, Richard Geller outlines how the "campaign effect" works and how it can work for you.
December 3, 2008
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Dental Education
How much is a patient worth? Part II
By calculating how much money each patient brings in, you can know how much to spend on advertising, says marketing guru Richard Geller in his column, Marketing Madness. The problem is that each patient becomes more expensive to acquire than the last.
November 20, 2008
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Dental Education
How much is a patient worth? Part I
One of the most basic decisions in your practice may be how much to spend in order to attract new patients, says marketing guru Richard Geller in his column, Marketing Madness. To answer that question, you need to know how much revenue a patient will bring in.
November 10, 2008
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Dental Education
Guilt: The hidden reason patients quit
You can easily make patients feel so guilty they quit your practice, says marketing expert Richard Geller in his column, Marketing Madness. You may not even know you're doing it.
November 2, 2008
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Dental Education
Advertising to make money in today's recession
In his latest Marketing Madness column, Richard Geller notes that the natural impulse in tough times like these is to cut back on advertising. But this may be precisely the moment when you need to increase your advertising budget.
October 19, 2008
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Home
Cheap postcards get high-end patients
In his latest Marketing Madness column, marketing expert Richard Geller discloses the five secrets of successful postcard direct mailing.
October 9, 2008
Home
Gums in recession: Survival guide for tough times
In his latest Marketing Madness column, marketing expert Richard Gellar offers some advice and tips on surviving these tough economic times.
October 2, 2008
Practice Sales
Want fries with that crown? The art of the sell-up
How would you like to have another 20% or so in revenue, without much additional effort? You can get that with a technique called the "sell-up," according to marketing expert Richard Geller.
October 1, 2008
Practice Sales
Want fries with that crown? The art of the sell-up
How would you like to have another 20% or so in revenue, without much additional effort? You can get that with a technique called the "sell-up," according to marketing expert Richard Geller.
October 1, 2008
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