Richard Geller

Dental Education
Is one mistake ruining your advertising?
In his latest column, marketing guru Richard Geller explains why many times advertising leads will fail to develop into an actual patient.
May 11, 2009
Marketing
The downside of social media
The new reach of social media Web sites such as Facebook have a dark side you must be aware of. Marketing guru Richard Geller discusses what you must know about social media and bad reviews.
April 26, 2009
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Marketing
How to blog for new patients
In his latest Marketing Madness column, Richard Geller discusses how to create a blog, what should be in it, and how to create articles in five minutes per day even if you have no time.
April 20, 2009
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Marketing
What's in a domain name?
Choosing a domain name for your practice should be a simple decision that enhances your online presence. But choosing the wrong one can cost you.
April 9, 2009
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Dental Education
The dos and don'ts of e-mail marketing
Want to learn how to build relationships with hundreds, even thousands, of prospective patients -- at almost no cost? Read Richard Geller's latest Marketing Madness column.
March 29, 2009
Marketing
The 3 (unexpected) keys to successful e-mail marketing
Is e-mailing your patients every day really an effective marketing tool? Absolutely, says Richard Geller in his latest Marketing Madness column.
March 12, 2009
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Practice Sales
3 keys to selling dentistry -- and why they work
A number of people avoid going to the dentist out of fear. What can you do to leapfrog this all-too-common problem and get them into your chair? In his latest Marketing Madness column, Richard Geller outlines three simple -- but effective -- techniques.
February 9, 2009
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Dental Education
E-mail: The best way to reach out to patients
If you are not collecting your patients' e-mail addresses and using them -- daily -- to market your practice, you are missing one of the best marketing opportunities around, says Richard Geller in his latest Marketing Madness column.
January 27, 2009
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Insurance
How to maintain a grin when the economy caves in
Feel like you need a recession (or depression) survival kit? In his latest Marketing Madness column, Richard Geller offers three tactics for growing your practice when the going gets tough.
January 14, 2009
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Practice Sales
The secret to discretionary dentistry
Are you better off selling people something they need or selling them something they want? In his latest Marketing Madness column, Richard Geller reveals the secret to success in discretionary dentistry.
December 25, 2008
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Top Stories
Justice Scales Courtroom
Legal Issues
Dental manager sues ex-employer for disability discrimination
A dental office manager has filed a disability discrimination lawsuit accusing her employer of falsely firing her.
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Immune System
This gum disease germ may exacerbate rheumatoid arthritis
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Use of dental amalgam restorations in the U.S. plummeted 80%
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By Kevin Henry
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Sometimes your dental practice needs to make necessary changes involving your operations or systems, which can be met with resistance from team members. Dr. Roger P. Levin offers tips to address the subject with your team.
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Does fluoride cause a decrease in IQ? A dentist says what he believes really matters
By Dr. Chris Kammer
With so much division about the role of fluoride in our health, is it time we look to other alternatives for answers? Dr. Chris Kammer shares his thoughts on a hot topic.
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Dr. Chris Kammer
Spitting differences: Men, women differ in salivary flow
By Karie Neeley Anderson
A recent study sheds light on a finding that, while not exactly new, has significant implications for one sex and is one that clinicians should be aware of.
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Dry Mouth Cracked Toungue
Study provides insights on toothbrush efficacy, replacement timing
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Colored Toothbrushes Adragan
Do you know the link between OSA and chronic pain?
By Ava Barros
Researchers at the University of Texas Health Science Center at San Antonio School of Dentistry have developed an obstructive sleep apnea (OSA) model to study chronic pain, according to university news.
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Detailing the similarities between South African and U.S. dental assistants
By Kevin Henry
During a recent trip to South Africa, DrBicuspid.com Editor-in-Chief Kevin Henry was again reminded of how alike dental assistants can be, even halfway around the world.
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Jeanné Oosthuysen and Kevin Henry in South Africa
The possible plus side to monitoring tooth wear via AI
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Adobe Stock/Thitinon.
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