Dr. Roger P. Levin[email protected]MarketingDos and don'ts for marketing: Embracing social mediaSocial media provides excellent opportunities for sharing news about the practice, giving valuable advice about oral health, building relationships, raising brand awareness, and much more. Establish your practice's presence as soon as you can.February 23, 2014HomeDos and don'ts for practice management: Making associateships workAssociateships are a major part of dentistry. Each year thousands of practices add associates for a myriad of reasons. Some dentists think this is an automatic step in creating a successful practice, while others are extremely reluctant to bring an associate into the practice.February 16, 2014HomeDos and don'ts for increasing production: Hygiene -- key to increasing productionAre you getting the most out of your hygiene department? Your hygienists should generate 25% of your total office production. Recare should account for a significant portion of that percentage, but your hygienists should also be educating patients about other practice services.February 9, 2014ImplantsDos and don'ts for increasing production: Implants and practice growthImplants represent one of dental practices' best opportunities to increase production and profitability while enhancing the quality of patient care.February 2, 2014Office ManagementDos and don'ts for customer service: The more you value your patients, the more they'll value youYou don't need to go to business school to master one of the most effective techniques for succeeding in the new dental economy. When someone helps you, express your gratitude with a sincere "Thank you!" At a time when many patients are postponing dental care or shopping around for lower fees, dentists should set a high value on patient loyalty -- and show it.January 26, 2014HomeDos and dont's for financial management: Remove financial barriers to treatmentMany patients are concerned about the cost of treatment in today's tough economy -- and this concern can have a direct impact on practice production. One of the best ways to solve this problem is to proactively inform all patients that your practice will be happy to help them arrange for outside financing through a reputable source.January 19, 2014Patient CommunicationDos and dont's for scheduling: Be prepared for patient emergenciesWith the right systems in place, your practice can cope with patient emergencies more effectively. The key tools involved are the schedule and the phone, and the logical emergency manager for the practice is, therefore, the front desk coordinator.January 12, 2014Dental EducationDos and dont's for team leadership: Discover the power of delegatingMany dentists tend to "do it all" or micromanage staff members. Either way, potentially productive time is wasted, doctors work harder than necessary for what the practice earns, team morale suffers, and growth is curtailed. As the CEO and team leader, only you have the power to change this pattern -- and doing so can have a tremendous impact on your enjoyment of dentistry and the success of your practice.January 5, 2014Dental EducationDos and don'ts for increasing production: Where the new patient experience beginsThe new patient experience, which is the process of bringing a new patient into the practice, plays a critical role in increasing production. It does not begin when patients first present to the office. It actually begins with the initial phone call.December 29, 2013Team ManagementDos and don'ts for leadership: Traits of the successful practice leaderGreat leaders are made, not born. Great practice leaders know that they are not perfect. However, they understand that following a few simple rules makes their task much easier.December 22, 2013Previous PagePage 80 of 104Next PageTop StoriesLegal IssuesPair guilty of $13M fraud, including free dental prosthetic scamA New Jersey couple who operated a nonprofit claiming to help at-risk populations was convicted of defrauding the U.S. government.Dental HygieneThis may push your hygienist to quitOral-Systemic LinkType 1 diabetes and oral health: Considerations for dental practitionersWellnessDr. Tom Giacobbi shares advice on how to battle burnout in the dental practiceLegal IssuesSuit claims numbing agent at wrong site led to woman’s death