Dr. Roger P. Levin[email protected]Dental EducationDos and don'ts for community marketingDentists should do everything they can to create greater awareness about their practices. Joining local business organizations, sponsoring sports teams, and participating in health fairs are all excellent ways to enhance the practice's reputation in the community.March 3, 2013Dental EducationDos and don'ts for patient marketing: Bring on an internal marketing coordinatorDentists should spend 98% of their time providing patient care. That means they don't have the time to effectively market their practice. That's why Levin Group recommends offices use an internal marketing coordinator -- a part-time employee who handles the majority of the practice's marketing.February 24, 2013MarketingDos and don'ts for practice marketing: Update your websiteToday's consumers expect a lot from a website. That means having a professional, state-of-the-art website where people can learn more about your practice, the services you offer, and your professional background. The website should be easy to navigate and highlight the quality care you provide to patients.February 17, 2013Dental EducationDos and don'ts for patient marketing: Make patients feel specialNobody wants to visit the dentist. That's why it's imperative that you and your team make the patient experience a uniquely positive one for both returning and new patients.February 10, 2013Dental EducationDos and don'ts for case presentation: What do all patients care about?Dentists are clinical people who have been trained to be analytical. Yet this quality does not serve you particularly well in elective case presentation. Few patients want to know clinical details. They want to know, "What's in this for me?"February 3, 2013Dental EducationDos and don'ts for team trainingA great team isn't hired -- it's created. Individuals who are excellent team members now didn't necessarily enter your practice that way. Talent needs to be cultivated. When you methodically build a high-performance team, you are helping to ensure long-term practice success.January 27, 2013Dental EducationDos and don'ts for practice management: Implement data-driven systemsAll practices have systems. But are they the right systems for increasing production and creating a low-stress practice? Remember that habits are not the same thing as systems. True systems are documented and have repeatability. Habits will change with every staff turnover.January 20, 2013Dental EducationDos and don'ts for practice financeAccording to the Levin Group Data Center, elective treatment constitutes just 20% of most practice schedules. This is an enormous missed opportunity. The right service mix increases your practice production and makes your time chairside more varied and enjoyable.January 13, 2013Dental EducationDos and don'ts for increasing production fastEvery business needs to do more with what it already has. If there are fewer patients coming to a dental practice, then it will be incumbent upon that practice to identify and close more cases than in the past.January 6, 2013InsuranceDos and don'ts for practice growth in today's economyEight game changers have resulted in production declines for the majority of dental practices during the last three years. This negative trend will continue unless dentists begin to manage their practices more effectively.December 30, 2012Previous PagePage 85 of 104Next PageTop StoriesLegal IssuesPair guilty of $13M fraud, including free dental prosthetic scamA New Jersey couple who operated a nonprofit claiming to help at-risk populations was convicted of defrauding the U.S. government.Dental HygieneThis may push your hygienist to quitOral-Systemic LinkType 1 diabetes and oral health: Considerations for dental practitionersWellnessDr. Tom Giacobbi shares advice on how to battle burnout in the dental practiceLegal IssuesSuit claims numbing agent at wrong site led to woman’s death