Dr. Roger P. Levin[email protected]Dental EducationDos and don'ts for practice marketing: The importance of brandingBranding brings new patients to your door by clearly positioning your practice as a specific type of service provider. If branding efforts are successful, your practice will see many more new patients, allowing you and the dental team to educate and motivate them to become long-term patients.October 30, 2011Dental EducationDos and don'ts for practice marketingKnowing the sources of new patients can not only increase the number of new patients, but also help you better target your marketing efforts, saving you time and money in the process.October 23, 2011Dental EducationDos and don'ts for updating your systemsUpdated systems are documented, step-by-step protocols that lower stress, enhance communication, and improve productivity, all of which ultimately lead to an increase in production. Just like other types of businesses, dental practices have to upgrade the services and systems that became stagnant in the recession.October 16, 2011Dental EducationDos and don'ts for practice marketing: Increase patient referralsEffective internal marketing requires consistency and execution. Being able to implement strategies separates high-performance practices from those offices struggling to grow in a slow economyOctober 9, 2011Dental EducationDos and don'ts for scheduling: Get more out of your scheduleYour schedule represents a record of your future production. A well-designed schedule enables your office to achieve high production and low stress. An inefficient schedule holds the practice back from reaching its true potential.October 2, 2011InsuranceDos and don'ts for practice finance: Institute the one-day rulePatients who owe money to the practice should be contacted when they are one day overdue. In a difficult economy, the occurrence of overdue patients is happening more frequently. Remember, the practice deserves to be paid for services that it providesSeptember 25, 2011Team ManagementDos and don'ts for leadership: Hold effective staff meetingsEvery practice needs to create opportunities for departments to work together and exchange ideas. Morning meetings and monthly staff meetings serve this important purpose.September 18, 2011Dental EducationDos and don'ts for customer service: Give encouragement and compliments to patientsIf patients are doing a great job sitting still for a lengthy procedure, let them know with a compliment. They may have no idea whether they're being a good patient or not. They'll appreciate it and feel better about the appointment.September 11, 2011Dental EducationDos and don'ts for patient retentionWhen patients sit in the chair, they should feel everyone in the practice knows them and why they're there. Practices that do this have very high patient retention.September 4, 2011Dental EducationDos and don'ts for case presentation: Implement a comprehensive follow-up systemPatients often need a second opportunity to say "yes" to scheduling an appointment or accepting treatment. Following up with patients shows the practice cares about their oral health and often results in increased case acceptance for recommended treatment.August 28, 2011Previous PagePage 86 of 98Next PageTop StoriesFluorideFDA cracks down on ingestible fluoride for kidsThe U.S. Food and Drug Administration (FDA) has moved to restrict the use of prescription ingestible fluoride supplements in children.Industry UpdatesGold tooth dropped in Salvation Army kettle againOral CancerHPV may be linked to oral leukoplakiaInsuranceCoding bone grafts: Why your dental claims keep getting rejectedSponsor ContentBreak Free from Burnout: Why Career Stress Is a Choice