Oral health e-commerce firm Bruush Oral Care has raised $6.5 million in series A funding.
Image courtesy of Bruush.The Canadian company provides direct-to-consumer, subscription-based electronic toothbrushes. The funding round exceeded Bruush's original $4 million goal.
The round was led by Gravitas Securities, which also acted as the exclusive financial adviser. Bruush will use the funds for strategic marketing initiatives to increase brand awareness and grow the company's subscriber base.
