DJ Khaled goes gold, promoting high-end oral care line

As a stakeholder and ambassador for the luxury oral healthcare brand Aurezzi, DJ Khaled has helped launch a 24-karat gold-plated toothbrush as part of its first direct-to-consumer products.

As a partner, the U.S. record producer will promote the "oral gold standard" line, which also includes toothpaste and mouthwash infused with gold or silver flakes, on his social media platforms.

The toothbrushes, which come in 18-karat rose gold and silver, cost $59. A gift box that contains a luxury toothbrush and stand, toothpaste, and mouthwash costs $179.

In his statement about the brand, Khaled couldn’t help but use his infamous "we the best" catchphrase.

"We the best, so we brush with the best," he said in the promotion.

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