Madow Bros. on name recognition; early oral cancer detection; 'Terminator'-style 3D printing

Dear DrBicuspid Member,

How do you build trust and name recognition for your practice? In their latest column, the Madow Brothers offer a suggestion that is both unique and cost-effective -- become the "official dentist" of a local organization, sports team, or school.

When oral cancer is diagnosed in later stages, survival rate after five years is less than 45%, which magnifies the need to detect cancer earlier. In this column, PeriRx Chief Dental Officer Dr. Neil Gottehrer reports on the results of his company's cancer detection test and why administering a risk-detection tool builds patient confidence in your practice.

New 3D printing company Carbon3D has created a continuous printing technology inspired by a scene in "Terminator 2: Judgment Day." The 3D printer may be able to help dentists quickly print customized dental structures within minutes. Read Assistant Editor Theresa Pablos' article here.

As enrollment in the U.S. health insurance marketplace increases to almost 12 million people, general dentists should use this opportunity to attract new patients, according to Marcia Vannuccini of Guardian Life Insurance Company of America. Read more here.

As this newsletter goes to press, the U.S. Senate has finally acted and overwhelmingly passed legislation that extends funding for the Children's Health Insurance Program (CHIP) through 2017, along with changes in how Medicare pays physicians. Would many have preferred to see CHIP funding extended through 2019? Yes, but at least funding won't expire this fall (presuming the bill is signed by President Obama, which is considered likely), and plans can now be crafted to extend funding.

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