Social media is an excellent way to engage current and prospective patients. But you have to post content that interests them and considers their oral health needs and wants. If you make it about your practice all the time, people will tune you out.
Be active. Set up a schedule that works for your practice. It could be once a day or several times a week. However, you don’t want to go overboard, such as posting 10 times a day. Otherwise, you will annoy the people you’re trying to reach.
Don’t sell, sell, sell. Patients and prospective patients will tune out if you’re always trying to get them to buy something. Instead, use social media to share fun dental facts, your team’s hobbies and interests, and nutrition information. Promote your services only occasionally. The last thing you want to do is spam your patients and prospects.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email email@example.com.
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