Marketing: Page 4

Do's and don'ts for branding

By Dr. Roger P. Levin

Factors that make your practice special and unique are known as your competitive advantages, and they help determine your practice's brand. They are a powerful way to convince patients in your community that your office is their best choice, writes Dr. Roger P. Levin.

April 10, 2022

Marketing spending reaches new high in 2022 survey

By Theresa Pablos

Digital marketing is becoming increasingly important for dental practices, and decision-makers are putting their money where their mouth is. A record number of practices reported spending more than $500 per month on marketing, according to new survey results from dental website and marketing firm ProSites.

March 21, 2022

Business & Industry Insider: Marketing spending reaches new high in 2022 survey

By Theresa Pablos

March 16, 2022

ADA creates Wordle spinoff

By DrBicuspid.com staff writers

The ADA Business Group created a spinoff of the popular word game Wordle that the association is calling Dentle.

March 10, 2022

Technology Focus: Xcare showcases AI-powered software

By Theresa Pablos

Patients can now schedule everything from dinner dates to hotel reservations online, and they're coming to expect the same convenience from their dental office. Xcare's new website and practice software bring some of those beloved artificial intelligence (AI) tools into the dental sector.

February 10, 2022

Social media is not optional in 2022

By Theresa Pablos

Social media is no longer something that's just nice to have for a practice. It's an essential way to tell your dental practice's story and reach new patients, according to Tim Vassilakos, senior director of strategic business operations for Henry Schein.

January 27, 2022

DESS launches new website

By DrBicuspid.com staff writers

Terrats Medical's Dental Smart Solutions (DESS) has launched a new website.

January 11, 2022

Do's and don'ts for social media

By Dr. Roger P. Levin

Social media offers a wonderful opportunity to reach out to patients and the community, drive your brand, and have fun. The truth is that social media success for dental practices is about creating fun and interesting communications, writes Dr. Roger P. Levin.

August 8, 2021

3 technological innovations to help grow your practice

By Dr. Lorne Lavine

Dentists' jobs have become so much more complex in 2021, writes Dr. Lorne Lavine. In this column, he explains how technology can be used to foster positive patient experiences and healthy communication to retain existing patients, attract new ones, and grow your practice's bottom line.

April 27, 2021

Leverage technology to recharge patient volumes

By Joseph Constance

To keep safe, many patients sacrificed their dental appointments out of fear of contracting COVID-19. Three experts discuss strategies to help reactivate patients who have fallen by the wayside and bring in new patients who may have moved to town.

April 26, 2021

Dominion extends teledentistry coverage

By DrBicuspid.com staff writers

Dental and vision insurer Dominion National announced that it is extending its coverage of teledentistry indefinitely.

February 17, 2021

Study: COVID-19 damages dental practices' digital visibility

By DrBicuspid.com staff writers

Independent dental practices took a hit to their digital visibility during the worst of the COVID-19 pandemic and may struggle going forward, according to a new study conducted by business intelligence firm DMScore.

February 10, 2021

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