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Marketing: Page 3
Do's and don'ts for community service
By
Dr. Roger P. Levin
By its nature, a dental practice connects with and depends on the goodwill and support of a large number of its neighbors. For this reason, it's good business -- and the right thing to do -- to participate actively in your practice's neighborhood, writes Dr. Roger P. Levin.
September 18, 2022
Winners of 1st EFP Innovation award named at EuroPerio10
By
DrBicuspid.com staff writers
On June 20, the European Federation of Periodontology (EFP) announced the winners of the first EFP Innovation Award for Digital Solutions for Gum Health at its EuroPerio10 congress in Copenhagen.
June 20, 2022
Do's and don'ts for internal marketing
By
Dr. Roger P. Levin
Whether it's for a doctor, lawyer, accountant, or dentist, word-of-mouth advertising is an established, effective way to grow a practice, writes Dr. Roger P. Levin.
June 19, 2022
Do's and don'ts for patient referrals
By
Dr. Roger P. Levin
The most cost-effective way to bring in new patients is by getting referrals from current ones, writes Dr. Roger P. Levin.
June 5, 2022
Do's and don'ts for marketing communications
By
Dr. Roger P. Levin
Every communication with patients and prospective patients is an opportunity to project the desired image of your practice, reinforce the relationship, and, ultimately, grow the business, writes Dr. Roger P. Levin.
May 8, 2022
Do's and don'ts for branding
By
Dr. Roger P. Levin
Factors that make your practice special and unique are known as your competitive advantages, and they help determine your practice's brand. They are a powerful way to convince patients in your community that your office is their best choice, writes Dr. Roger P. Levin.
April 10, 2022
Marketing spending reaches new high in 2022 survey
By
Theresa Pablos
Digital marketing is becoming increasingly important for dental practices, and decision-makers are putting their money where their mouth is. A record number of practices reported spending more than $500 per month on marketing, according to new survey results from dental website and marketing firm ProSites.
March 21, 2022
Business & Industry Insider: Marketing spending reaches new high in 2022 survey
By
Theresa Pablos
March 16, 2022
ADA creates Wordle spinoff
By
DrBicuspid.com staff writers
The ADA Business Group created a spinoff of the popular word game Wordle that the association is calling Dentle.
March 10, 2022
Technology Focus: Xcare showcases AI-powered software
By
Theresa Pablos
Patients can now schedule everything from dinner dates to hotel reservations online, and they're coming to expect the same convenience from their dental office. Xcare's new website and practice software bring some of those beloved artificial intelligence (AI) tools into the dental sector.
February 10, 2022
Social media is not optional in 2022
By
Theresa Pablos
Social media is no longer something that's just nice to have for a practice. It's an essential way to tell your dental practice's story and reach new patients, according to Tim Vassilakos, senior director of strategic business operations for Henry Schein.
January 27, 2022
DESS launches new website
By
DrBicuspid.com staff writers
Terrats Medical's Dental Smart Solutions (DESS) has launched a new website.
January 11, 2022
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