Dental marketing agency Our Thrive Tribe highlighted statistics and strategies that dental service organizations (DSOs) can use on the social media network LinkedIn to build brand awareness.
LinkedIn has over 900 million members, and 4 out of 5 users drive business decisions in their companies, according to the platform. According to Thrive Tribe, DSOs can showcase their brand and practices and build trust while engaging with potential industry partners on the platform.
There are five steps that DSOs can take to expand their brand's presence on the platform, Thrive Tribe said. DSOs can provide education, put a face to the name, celebrate others in the industry, showcase teams, and prioritize engagement.