Marketing: Page 8

5 tips to take your practice's social media to the next level

By Dr. Mikaeya Kalantari

Social media allows businesses to receive free exposure and build up brand recognition no matter which platform is used. However, many healthcare professionals often tend to lack the know-how or desire to keep up in the world of social media. Dr. Mikaeya Kalantari shares her top five tips for a winning social media strategy.

January 12, 2020

How to blog your way to new patients in 2020

By Dr. James V. Anderson

Blogging should be an essential part of your strategic marketing plan and an addition to your website, according to Dr. James Anderson. He explains the benefits of having a blog and shares some advice on blogging to attract new patients in 2020.

January 1, 2020

6 ways to improve your practice's web presence

By Mike Monfredi

Having a strong internet presence is pivotal to the financial well-being of your practice. Mike Monfredi, the practice manager at Monfredi Family Dentistry, details six ways you can improve your practice's internet presence and also build connections with your patients.

December 19, 2019

3 ways social media is hurting your dental practice

By Rita Zamora

Social media has been around for a decade now. Some practices are successfully managing their social media, but many continue to face challenges. Social media expert Rita Zamora explains three ways social media may be hurting your practice and offers advice on how to make social media work better for you, expand your practice visibility, and attract patients.

December 4, 2019

3 ways to update and maximize your practice's marketing efforts

By Shay Berman

Make it easier for potential patients to find and contact you and also retain the regulars you already have by using three powerful digital marketing tools. These tools can help you revamp your digital presence and quickly expand your practice's reach.

November 24, 2019

Hidden likes: Is this the beginning of the end in social media engagement?

By Dr. Mikaeya Kalantari

Instagram has begun testing the "hidden likes" format across many accounts. Dr. Mikaeya Kalantari shares her thoughts on what it means for dental practices and offers some advice on dealing with this change. It may just let you focus on the truly important things in life, she notes.

November 21, 2019

Tips to properly market your dental practice

By Richard Barry, DDS

Marketing your practice takes focus, commitment, and dollars. But it's priceless in terms of raising awareness among new and potential patients, as well as increasing profit for your practice. Dr. Richard Barry explains how targeted and consistent marketing can help your business and offers tips you can use.

November 6, 2019

Patient challenges dentist's $4M suit against her for bad reviews

By Melissa Busch

A woman wants an Illinois court to dismiss a multimillion-dollar lawsuit that a dentist filed against her, claiming she wrote hundreds of negative online reviews and made false statements that have destroyed his reputation, according to court records.

October 29, 2019

The value in blogging for your practice website

By Dr. Mikaeya Kalantari

At one time, blogging was for fashion mavens and recipe creators, but that time is in the past. In today's world, if your small business does not have a strong blogging platform, you are leaving money on the table, Dr. Mikaeya Kalantari writes. She highlights four key benefits of blogging that dental practice owners should consider.

October 27, 2019

Social media heavily influences health behaviors, poll shows

By Melissa Busch

Approximately 44% of people take personal health or fitness actions based on the advice they find on social media platforms, according to the Parade/Cleveland Clinic Healthy Now survey of U.S. adults.

October 24, 2019

Do's and don'ts for community outreach: Doing well by doing good

By Dr. Roger P. Levin

Doing well by doing good involves taking advantage of opportunities to give back and letting everyone know that you're a great community partner. And there's nothing wrong with enjoying the positive public relations that can come from these activities. It's a win-win situation for you and your community, Dr. Roger P. Levin notes in his latest Practice Success tip.

October 20, 2019

Dental practice pays $10K for putting patient info on Yelp

By DrBicuspid.com staff writers

A dental practice in Texas has been ordered to pay $10,000 for violating the privacy of patients by disclosing their last names and health conditions on the review website Yelp.

October 3, 2019

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