Dr. Roger P. Levin[email protected]MarketingWhat dentists can learn from top CEOs about strategic planningIn his book, What Dentists Can Learn from Top CEOs, Dr. Roger P. Levin describes a wide range of effective techniques used by corporate leaders and explains how these approaches can be applied successfully in dental practices. This is an excerpt from the chapter entitled "CEOs Make Strategic Plans."April 22, 2015MarketingDos and don'ts for social media: Join the online conversationStudies have shown that 75% of consumers rely on social media to make purchasing decisions, and 57% of all U.S. adults use Facebook, with 64% of users visiting the site daily. Similarly popular, Twitter accounts for 82% of all social media leads for small businesses. If you decide to use social media, commit to doing it well, Dr. Roger P. Levin notes in his latest Practice Success tip.April 19, 2015Office ManagementDos and don'ts for scripting: Subtle scripting for superior serviceWhat you say to patients, and how you say it, has a huge impact on customer service and your ability to influence and educate. Detailed scripting can help you and your team interact with patients in powerful ways, according to Dr. Roger P. Levin.April 12, 2015Office ManagementDos and don'ts for patient referrals: Tracking and thankingIn today's economy, consumers often conduct thorough research, ask their friends and families for recommendations, and consult social media before choosing a dentist. Be sure to track sources of referrals and remember to thank the referrers, Dr. Roger P. Levin advises in his latest Practice Success tip.April 5, 2015Patient CommunicationDos and don'ts for the front desk: Shift to cellphone communicationMost dental practices rely heavily on landline phone systems. Consumers, however, are cutting that cord in their lives. Considering how important it is to contact patients in a timely way, making the shift to cellphone communication with them is imperative, according to Dr. Roger P. Levin.March 29, 2015Office ManagementDos and don'ts for time management: Schedule patients more accuratelyIf your practice has trouble staying on schedule, your scheduling guidelines probably need to be updated. You and your team may have inaccurate impressions of how long it really takes to treat patients. The solution is to rely on facts, not guesswork or old habits, according to Dr. Roger P. Levin.March 22, 2015MarketingWhat dentists can learn from CEOs about marketingIn the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.March 18, 2015MarketingDos and don'ts for marketing: Attract new patients with your websiteMost dental practices have websites now, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.March 15, 2015Office ManagementDos and don'ts for practice leadership: Improve your emotional intelligenceEmotional intelligence is the ability to recognize and understand the emotions -- yours and others -- that arise in interactions and to work with them to get the desired results. Studies show that the best leaders have high emotional intelligence, so it makes sense to concentrate on this area as a practice leader, according to Dr. Roger P. Levin.March 8, 2015Office ManagementDos and don'ts for financial management: Avoid overcontrolling overheadKeeping practice overhead under control is essential, but that doesn't mean all cuts are good. Many line items in your operating budget have a direct bearing on daily performance, the quality of care, and overall practice success. Dr. Roger P. Levin writes that the challenge is identifying and stripping away unnecessary spending without impairing your ability to meet your own performance standards.March 1, 2015Previous PagePage 73 of 104Next PageTop StoriesOral CancerADA Living Guideline: Clinical exams and biopsy remain gold standard for oral cancer detectionFirst ADA Living Guideline backs clinical exams and biopsy for early oral cancer detection, advises against routine use of adjuncts.Legal IssuesPair guilty of $13M fraud, including free dental prosthetic scamDental HygieneThis may push your hygienist to quitOral-Systemic LinkType 1 diabetes and oral health: Considerations for dental practitionersWellnessDr. Tom Giacobbi shares advice on how to battle burnout in the dental practice