Practice Management Sponsored by Carestream Dental
Do's and don'ts for community marketing: Know your neighborhood
October 9, 2017 -- Your dental practice is an integral part of the community. What are you doing to get more involved? By actively participating in your community, you strengthen your patients' relationship to your practice and make new connections with potential patients, notes Dr. Roger P. Levin.  Discuss
U.S. appeals court upholds decision for AAID over Texas board
June 21, 2017 -- A U.S. appeals court has affirmed a lower court's decision in favor of the American Academy of Implant Dentistry (AAID) that the Texas State Board of Dental Examiners' rule on dental specialist advertising is unconstitutional.  Discuss
How to stand out among your competition
June 8, 2017 -- If you bought a fancy new piece of equipment for your practice, how would you describe it to your patients? Would you call it by its technical name and leave it at that? Or would you emphasize all of its cool features and benefits to them? Scheduling Institute President Jay Geier votes for the latter and also recommends applying the same approach to market yourself and your practice.  Discuss
Do's and don'ts for increasing production: Promote cosmetic dentistry
May 22, 2017 -- Spring and summer are great times to promote cosmetic dentistry. Most people will be attending graduations, weddings, reunions, and family gatherings. They want to look their best, especially if it's an important event. Dr. Roger P. Levin offers his tips on how to promote your cosmetic dentistry services in his latest Practice Success tip.  Discuss
Do's and don'ts for the marketing coordinator: Use a marketing calendar
March 6, 2017 -- Do you have a handle on your promotions for the year? Have you started work on practice events for the spring and summer? Use a marketing calendar to help plan your events for the entire year, Dr. Roger P. Levin advises in his latest Practice Success tip. It's a simple tool, but it can have a big impact on your practice.  Discuss
Do's and don'ts for marketing: Set your practice apart, with branding
December 12, 2016 -- Unless your practice is the only one in the community, you're competing with other dentists for new patients. Like it or not, practice success now depends on effective marketing, and the cornerstone of an effective marketing program is a strong brand identity, according to Dr. Roger P. Levin.  Discuss
4 benefits of a strong social media presence
November 3, 2016 -- Between patient care and day-to-day practice operations, social media might easily fall off your list of priorities. However, social media is a power tool, a way to engage patients and present a patient-centric view of your practice, writes Jessica Dahlstrum of Wpromote. She offers four key benefits to having a strong social media presence.  Discuss
The trouble with jumping on the online marketing train
September 14, 2016 -- You hear a lot about how your practice should be marketing itself online. And you should. But as the Scheduling Institute's Jay Geier writes, you can have the greatest website in the world and it will mean little if your practice isn't ready when the phone rings.  Discuss
Court: Ohio dentist's advertising lawsuit can proceed
September 2, 2016 -- An appellate court has ruled that a lawsuit filed by an Ohio dentist regarding advertising as a specialist can proceed. The suit focuses on an Ohio law that forbids dentists from advertising as specialists when they also perform general dentistry.  Discuss
CareCredit offers online advertising tool kit
July 29, 2016 -- CareCredit has released a new online advertising tool kit for dental practice websites.  Discuss
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