Homoly Communications has launched a major revision to its Treatment Acceptance Mastery program, adding AI Accelerator Coaches -- a training system that helps dentists, hygienists, and treatment coordinators rehearse crucial patient conversations and receive immediate feedback on empathy, tone, and clinical clarity.
The update comes as dental practices face simultaneous pressure from staffing instability and growing patient skepticism. Hygienists are increasingly opting for short-term temp work, leaving group practices with high overhead and limited care continuity.
Dr. Paul Homoly.
Simultaneously, DIY whitening, at-home orthodontic kits, and antifluoride sentiment -- what the program's founder, Dr. Paul Homoly, calls "TikTok Dentistry" -- is creating more chairside resistance and longer conversations around treatment recommendations.
Homoly argues that a clinician's typical response to these pressures -- pushing harder for case acceptance, speeding up conversations, or adding scripted protocols -- tends to backfire.
"Patients are more cautious, more informed, and more anxious than they've been in decades," he said. "They don't need more convincing. They need clarity, advocacy, and time to feel safe."
The revised program includes a live leadership workshop focused on patient-centered communication and an on-demand online curriculum supported by the AI coaching tools. For dental service organizations and group practices, the AI coaches, Homoly says, are a scalable way to develop consistent communication skills across multiple providers and locations -- something traditional continuing education cannot replicate.
"You can't out-hire this moment. You can't out-automate it either," Homoly said. "But you can out-lead it."
The program is available at paulhomoly.com.
